Paris SG: Valentine's Day & the Champions League at the heart of an activation with ALL (Accor)

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched "vALLentine's Day", an operation combining the first leg of the 2023-24 Champions League Round of 16, which the club will play versus Real Sociedad (LALIGA EA Sports), and Valentine's Day, both taking place on 14/02/2024, announced PSG on 01/02/2024.

As part of the promotion, the hotel group will be offering Paris Saint-Germain fans a chance to win a five-night stay at an Accor hotel of their choice in the Americas (Miami, Rio de Janeiro or Los Angeles). "A trip with a time difference that will allow you to support Paris Saint-Germain in the afternoon and share a Valentine's Day evening," said the club. This Champions League Round of 16 match will be the fourth to be played by PSG on 14/02 (after 2017, 2018 and 2023): a special feature of the calendar at the heart of a video unveiled by the club on social media to promote the operation.

After three seasons (2019-2022, between €46m and €56m per year) as main shirt sponsor, the hotel…