Arsenal FC: Sohba (real estate, UAE) becomes the club's "first ever" training centre naming partner

Sohba Realty, a luxury property developer based in Dubai (UAE), has become a principal partner of Arsenal FC (Premier League) and has acquired the naming rights to the Colney training centre from the latter, which will be known as "Sobha Realty Training Centre", announced the club on 02/02/2024.

As part of the agreement, Sohba will also display its logo on the sleeves of the training kits of the men's and women's (Barclays Women's Super League) teams.
• The sleeve sponsorship space on Arsenal's match shirts is occupied by Rwanda Development Board, Rwanda's international investment agency, which displays its "Visit Rwanda" slogan for the 2019-2025 cycle, in return for an annual payment of £10m (€11.7m).
• Another Emirati brand, the airline Emirates, is the club's main shirt sponsor for the 2007-2028 cycle (€45.1m per year).

The property group has been involved with the English club since September 2023 as title sponsor of the "WM Club, Presented by Sobha", a hospitality area at Emirates Stadium (London, England), and has since been visible on signage at the stadium as well as at…