Premier League: Manchester City teams with DJI Holdings, lottery and betting provider in China

Manchester City FC (Barclays Premier League) has teamed up with DJI Holdings, a provider of lottery, betting, and gaming solutions in China in China, announced the two parties on 13/01/2015.

This partnership enables Chinese players and bettors to have access to exclusive information about the club, to win trips to see the matches of the team at the Etihad Stadium (47,800 seats), and to access to exclusive events organised by the club. In exchange, Manchester City has a privileged access to the customer database of DJI Holdings Asia.

"Introduce new exclusive content for (our) customers" (Darren Mercer, DJI Holdings)

• "DJI wants to introduce new exclusive content for its broad customer base in China, and working with Manchester City is a big step to achieve it," says Darren Mercer, CEO of DJI Holdings, on 13/01/2015.
• The company DJI Holdings has been publicly traded on the London Stock Exchange since 24/07/2014.
• "Since the launch of our digital platform in the fourth quarter of 2013, we have seen substantial growth. Gross sales in Q1 2014 were nearly equivalent to full year 2013…