Real Madrid CF: HP (IT) becomes the club's first ever sleeve sponsor (2023-2027)

News Tank Football - Paris - News #313985 - Published on
©  Real Madrid CF
Antonio Lucio, marketing director of HP Inc., and Florentio Perez, president of Real Madrid CF - ©  Real Madrid CF

HP Inc, an American computer hardware manufacturer, has become a major partner and sleeve sponsor of Real Madrid CF (LALIGA EA Sports) for three and a half seasons (2023-2027), announced the club on 02/02/2024. The American company is the first to occupy this sponsorship space in the Madrid club's history.

As part of the agreement, the two...

©  Real Madrid CF
Antonio Lucio, marketing director of HP Inc., and Florentio Perez, president of Real Madrid CF - ©  Real Madrid CF

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode