adidas: partnership with Sela (events, KSA) to develop activations in Saudi Arabia

News Tank Football - Paris - News #314048 - Published on 05/02/24 at 08:40
©  Sela
I. Mohtaseb, vice president of Sela & B. Fares, GM MENA, Ukraine, Caucasus & Central Asia at adidas - ©  Sela

German sports equipment manufacturer adidas and Saudi events company Sela, owned by Saudi sovereign wealth fund Public Investment Fund (PIF), have entered into a strategic partnership to "develop new youth programmes" in Saudi Arabia, announced the two parties on 02/02/2024.

As part of the agreement, adidas and Sela will "explore opportunities...

©  Sela
I. Mohtaseb, vice president of Sela & B. Fares, GM MENA, Ukraine, Caucasus & Central Asia at adidas - ©  Sela

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