esports: Uber Eats official partner of the League of Legends EMEA Championship (LEC) in 2024

Uber Eats, a shopping and meal delivery app, has become an official partner of the League of Legends EMEA Championship (LEC) in 2024, announced LoL Esports, an entity belonging to publisher Riot Games which manages the marketing of the competitive circuit, on 05/02/2024.

The logo of the brand owned by the Uber (taxi) group will be displayed during broadcasts of LEC matches. Uber Eats will also be the presenting partner for the "Match of the Week" and will be featured during countdowns to the matches. The brand will benefit from in-game signage (within the LoL game map) as well as on communication media at the Riot Games Arena, where the LEC matches are played, in Berlin (GER).

"We are especially excited that Uber Eats is partnering with the LEC to support one of the biggest EMEA esports tournaments for the first time and deliver special moments to all LEC fans," said Franziska Walter, head of marketing at Uber DACH.

The American company joins the first level of LEC partnerships, alongside KitKat (confectionery), Kia (car manufacturer) and LG UltraGear (PC screens), three brands that…