Under Armour: Kevin Ross appointed SVP, managing director for EMEA

Kevin Ross has been appointed senior vice president, managing director for Europe, the Middle East and Africa at Under Armour, announced the American equipment manufacturer on 05/02/2024. He will take up his post on 12/02/2024 and will report to Stephanie Linnartz, president and CEO of the group.

In his new role, Kevin Ross "will be responsible for the development and execution of regional omni-channel growth strategy, while also delivering on-brand consumer experiences to advance the business's premium presence across the region that will drive sustainable, high profitable growth," explained the brand.

The American had previously worked for Under Armour between March 2013 and March 2021. During those eight years, he held the positions of vice-president of sales (between 2015 and 2016) and product design (from 2020 to 2021), as well as VP, general manager of football and team sports (between 2018 and 2020). In the sports sector, Kevin Ross also worked for the German equipment manufacturer adidas from 1999 to 2005, as well as for the American golf brand TaylorMade, then owned by…