Basketball: BKT (tyres) "founding partner" of Skweek (OTT platform) from 2024

Indian tyre manufacturer Balkrishna Industries Ltd (BKT) has become a "founding partner" of Skweek from February 2024, announced the OTT platform owned by Fedcom Media on 05/02/2024.

As part of this collaboration, BKT will become the main partner of the new weekly series "Wembamania", a "show that follows the exciting journey of one of the world's greatest basketball talents (Victor Wembanyama, a French player who plays for the San Antonio Spurs NBA franchise)," said Skweek.

BKT has been a premium partner of Euroleague Basketball since 2020 and is also the title sponsor of the Eurocup (BKT EuroCup) for the 2023-2026 cycle. Fedcom Media holds the full broadcasting rights, in France and Monaco, to the Betclic Élite (2023-2030), as well as the Turkish Airlines EuroLeague and the BKT EuroCup (2022-2026).

• Balkrishna Industries Ltd extended its partnership with the Ligue de Football Professionnel President: Vincent Labrune (elected on 10/09/2020, re-elected on 10/09/2024) General secretary: David Terrier (UNFP) appointed on 29/10/2024 Treasurer: Pierre-Olivier Murat (Rodez Aveyron… …