United Kingdom: 46.7 million people watched more than a minute of women's sport on TV in 2023
46.7 million unique viewers watched at least one minute of women's sport on television in the UK in 2023, an increase of nearly one million on the previous record of 46 million in 2019, according to a study by the Women's Sport Trust published on 06/02/2024.
Among the main figures communicated by Women's Sport Trust:
• the average viewing time...