ExclusiveBorussia Dortmund: "Football isn't as a sport, but a cultural phenomenon" (Alexander Mühl)

"My view of football is not as a sport, but rather as a cultural phenomenon that expands beyond what's happening on the pitch. Sometimes it's more entertainment, sometimes it's a source of identity. We're doing so many things as a club because we understand ourselves sort of like a community. Family is a big word, but that's how we feel...