Saudi Arabia: PepsiCo (agrifood, USA) partner of the Roshn Saudi League (2023-2025)

PepsiCo, an American food and beverage group, has become a "gold partner" (2^nd level) of the Roshn Saudi League (RSL) for two seasons (2023-2025), announced the League on 12/02/2024.

Four of the group's brands are involved in the agreement: Pepsi becomes the "official soft drinks partner" of the RSL, Aquafina its "official water partner", Lay's commits as the "official potato chips partner" and Gatorade benefits from the status of "official sports drink partner". The two parties will also be working on "series of activations and events aimed at enhancing fan engagement and enjoyment on matchdays," explained the Saudi League.

This is the second major sponsorship agreement signed by Pepsi in Saudi Arabia: the American company became, through its Lay's crisps brand, a strategic sponsor of the Saudi Arabian Football Federation (SAFF) and the title partner of the Saudi Women's Premier League Powered by Lay's for three seasons (2023-2026), on 10/10/2023.

Roshn Saudi League: sponsors1/1 …