Paris Basketball: "A target of €8m in ticket sales at the adidas arena over a season" (M. Priez)
"Ticketing constitutes a major part of our total revenue (€6.47m budget in 2022-23, €9.25m according to the 2023-24 forecast). It represents a target of over €3.2m for the 2023-24 season, a figure we hope to increase to €8m over a full season at the adidas arena. We will now have the capacity to sell many more tickets, which is what we do when...