MMA: Unibet (sports betting) partner of PFL Europe in the United Kingdom & France (2024-2025)

Maltese online sports betting operator Unibet (Kindred Group) has become the "official sportsbook and betting partner" of PFL Europe (Professional Fighters League Europe) in the UK and France for two years (2024-2025), announced the American mixed martial arts organisation on 16/02/2024.

The partnership will kick off at the PFL Europe Paris 2024, scheduled to take place at the Accor Arena (Paris, 12^th arrondissement) on Thursday 07/03/2024. This will be the second PFL event in France after the one organised at the Zénith de Paris (19^th arrondissement) on 30/09/2023. "PFL and UNIBET previously partnered at PFL Europe's Paris event in 2023, which became the biggest MMA event in French TV history," said the American organisation.

The PFL also acquired the US organisation Bellator MMA, previously owned by US media conglomerate Paramount Global, to create "a global powerhouse in mixed-martial arts," on 20/11/2023. The deal is valued at less than $100m (€93m), according to US website Sportico. SRJ Sports Investments, an investment company set up by the Saudi Arabian Public Investment Fund…