Italy: Rai 1 most watched channel in 2014, Italy-Uruguay (Brazil 2014) biggest audience of the year

The public channel Rai 1 achieved the best TV audience in 2014 in Italy with the Italy - Uruguay match during the group stage of the 2014 World Cup (Brazil, from 12/06 to 13/07/2014), according to figures from the audience measurement Institute of Auditel and the Italian press on 04/01/2015.

Italy - Uruguay (0-1) allowed Rai 1 to garner 17,338,000 viewers on average during the match for an audience share of 67.47%, on 24/06/2014. The match achieved a peak audience of 19.19 million viewers and an audience share of 81.5%, indicated PEPPTV, the platform for the promotion of television in Europe, on 14/07/2014. Rai 1 was the most watched TV channel in Italy in 2014, with an average audience share (calculated on the entirety of the day of all individuals aged four years and over) of 17.43%, ahead Canale 5, the free channel from the private TV group Mediaset (15.37%), and the public channel Rai 3 (6.73%).

• Rai held the rights to 25 of the 64 matches of the 2014 World Cup (Brazil, from 12/06 to 13/07/2014), including all Italian matches, the opening match, four rounds of 16, two…