Serie A TIM: Infront acquires media rights for 36 territories in the APAC region over 2024-2027

Infront has acquired the exclusive media rights to market the Serie A TIM, the Coppa Italia Frecciarossa and the EA Sports FC Supercup for 36 territories in the APAC region over the 2024-2027 cycle, announced the Swiss media and marketing rights agency on 20/02/2024.

The agreement, which includes an option to extend, includes the following territories: Australia, Brunei, Cambodia, China, Cook Islands, Fiji, Hong Kong, Indonesia, Japan, Kiribati, Laos, Macau, Marshall Islands, Malaysia, Micronesia, Mongolia, Myanmar, Nauru, Niue, New Zealand, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Solomon Islands, South Korea, Taiwan, Thailand, East Timor, Tokelau, Tonga, Tuvalu, Vanuatu and Vietnam.

"The rights encompass all languages, platforms, and methods of content distribution, ensuring comprehensive access to the pinnacle of Italian football. Ahead of the upcoming season starting in August 2024, Infront is focusing the next months on finalising deals with stakeholders in the region," explained the agency.

to respond fully to the specific demands and needs of each market", it…