FC Schalke 04: Sportfive signs 5-year partnership for the marketing of sponsorship & hospitality

The German division of the sports marketing agency Sportfive has signed a five-year partnership (until 2029) with FC Schalke 04 (Bundesliga) focused on "the marketing of sponsorship and hospitality," announced the club on 20/02/2024.

As part of the agreement, "the marketing rights and thus the decision-making authority on commercial issues will remain entirely with the club and they will continue to be the direct contractual partner of the sponsors. The partnership management and the comprehensive support of sponsors and hospitality partners will continue to be carried out independently by the club, as will the implementation of the rights. Sportfive will oversee the club's sales operations, with the global marketing agency setting up a designated team to work on behalf of FC Schalke 04," explained the agency.

In addition, the two partners "will work together to develop marketing content and implement new sales opportunities through the likes of consistent digitalisation and innovative ideas," said the German club.

"Our marketing power has been more than tripled in one fell swoop" (M…