Formula 1: AlphaTauri, former namer of Visa Cash App RB F1 Team, becomes FIA's 1^st clothing partner

AlphaTauri, a clothing brand belonging to the Austrian Red Bull Group, has become the "first official clothing partner" in the history of the Fédération Internationale de l'Automobile (FIA) for three seasons (2024-2026), announced the governing body on 19/02/2024.

As part of the agreement, "AlphaTauri will equip all FIA staff with clothing and accessories" and "will also be the official partner of the prestigious FIA Prize Giving Ceremony (an annual event organised by the body to honour the champions each season)," explained the Federation.

The clothing brand leant its name to "Scuderia AlphaTauri", the second team in the Red Bull group, for the 2020-2023 cycle. It has since been replaced by the American payment solutions group, Visa, title sponsor of the "Visa Cash App RB Formula One Team" from the 2024 season.

FIA: video announcement of the partnership with AlphaTauri (X)