UEFA: 23% of the main shirt sponsors of top flight clubs are betting operators in 2023-24

News Tank Football - Paris - News #315878 - Published on
©  Aston Villa FC
Sports betting operator BK8, main shirt sponsor of Aston Villa FC (2023-2026) - ©  Aston Villa FC

23% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2023-24, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 14/02/2024.

This figure represents an increase of 1% compared to the 2022-23 season, making bookmakers once again the most represented...

©  Aston Villa FC
Sports betting operator BK8, main shirt sponsor of Aston Villa FC (2023-2026) - ©  Aston Villa FC

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode