DFL: ExCo unanimously abandons process of entering into a strategic marketing partnership

"At its extraordinary meeting in Frankfurt (GER) today, the executive committee of the DFL unanimously resolved not to continue the process of entering into a strategic marketing partnership," announced the Deutsche Fußball Liga on 21/02/2024. The American investment fund CVC Capital Partners was the last in the running to participate in the creation of a new commercial structure that would bring together the global media rights and other commercial rights of the Bundesliga and 2.Bundesliga.

This decision follows the disruption of several Bundesliga and 2.Bundesliga matches in recent weeks by banners in the stands or tennis balls thrown onto the pitch by fans in protest.
• Furthermore, according to several German media reports and Hannover 96's association, one of the votes in favour of the project (on 11/12/2023) was cast by Hannover representative Martin Kind, despite the fact that the club's members had voted against the project in advance. A decisive vote which should not have taken place, but which nevertheless allowed the project to be adopted.
• Several clubs then called for…