RFEF: partnership with TGI Sport for the display of geolocalised virtual advertising during matches

The Real Federacion Espanola de Futbol has entered into a partnership with TGI Sport, a sports infrastructure, technology and media rights company for the display of virtual advertising at matches organised by the RFEF, announced the two entities on 20/02/2024.

"Virtual technology enables several different advertising messages to be displayed simultaneously on the pitch side LED systems, each of which is then broadcast to a different geographical territory. This innovative technology enables the RFEF's commercial partners to maximise their ROI by providing a specific feed for the Spanish market. Showcased in six matches to date, TGI Sport successfully delivered a turnkey technology solution and handled the sale of the new commercial inventory the partnership has created," said TGI Sport.

"This agreement represents a truly innovative approach to how technology can add value for the Federation's sponsors and the Spanish national team. With TGI Sport, we have a partner that offers end-to-end services, both commercially and operationally," added the RFEF.

• TGI Sport is co-owned by the…