Swiss Football League: partnership with LaSource to lead the "Digital Vision 2027" strategy

The Swiss Football League has entered into a partnership with LaSource, a French sports consultancy, to lead the League's "Digital Vision 2027" strategy, announced the two parties on 21/02/2024.

"In 2023, the Swiss Football League embarked on a journey to achieve its ambitions to be the most attractive sports competition, bringing the most innovative entertainment in Switzerland. To this extent, jointly with the clubs, a league 5-year strategy has been developed, covering 11 key tactics, including digital and innovation," explained LaSource, regarding the Swiss League's "Strategy 2023-2027".

"In Swiss club football, the SFL can still see a very mixed picture, with each individual club trying on its own to find its place in this new world. The SFL believes there is huge potential for collaboration in the future. It wants to complete the digital transformation in partnership with the clubs and to maximise the synergies between them," said the SFL upon publication of its five-year strategy.

SFL is planning several measures for its digital strategy:
• "Develop digital ecosystems, e.g…