ExclusiveDFL: "We need external input to make the next step" (C. Cramer, Borussia Dortmund)

"We regret the decision from yesterday though we fully understand and agree. We were and are still convinced that we need external input in order to make the next step regarding the development of Bundesliga as centralised platform. To reach this target without an external strategic partner will make it even more difficult and ambitious. Where should the money come from?" said Carsten Cramer, member of the board of directors at Borussia Dortmund (Bundesliga), in charge of the commercial, marketing and digitalisation departments, to News Tank Football on 22/02/2024.

The head of BVB reacted to the Deutsche Fußball Liga's unanimous decision, announced on 21/02/2024, to abandon the discussion process concerning the conclusion of a strategic partnership. The American investment fund CVC Capital Partners was the last party in the running to participate in the creation of a new commercial structure that would, among other things, bring together the global media rights and other commercial rights of the Bundesliga and 2.Bundesliga.

This DFL's decision followed the disruption of several…