Los Angeles 2028: ticketing outsourced for the first time, to the agencies AXS & CTS Eventim

AXS (USA) and CTS Eventim (GER) have become the official ticketing service providers for the Los Angeles 2028 Olympic and Paralympic Games, announced the American Organising Committee on 21/02/2024. This is the first time in Olympic history that a Organising Committee has outsourced its ticketing services to the general public.

The two companies specialised in ticketing services will join forces to form a joint venture "which will combine their technological know-how and considerable marketing assets to promote, sell, and distribute LA28 tickets on a global basis". Tickets will be distributed through both partners' sites as well as the LA28 website.

As official supporters of the COJOP Paris 2024, CTS Eventim France and France Billet, a subsidiary of CTS Eventim and the Fnac Darty Group (already a partner of the Olympic Games), are responsible for operating ticketing services for the Paris 2024 Games. This consortium provides technical and operational solutions (management software) for the ticketing programme, but does not market offers on its own platforms, as the COJOP Paris 2024…