Bundesliga: Sportradar extends global data and live betting rights for the 2026-2032 cycle

Sportradar AG, a Swiss company specialised in sports betting monitoring and sports data provision, has extended its partnership with Bundesliga International and its global (outside the DACH zone) and exclusive rights to collect and distribute official data from Bundesliga and 2.Bundesliga matches for live betting and streaming for betting operators, announced the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship, marketing, digital) of Germany's top two divisions internationally, on 25/02/2024.

The anticipated extension of this partnership for a further six seasons over the 2026-2032 cycle will allow Sportradar to:
• sublicence video content from Germany’s top two divisions to its global network of sportsbook clients;
• collect and exclusively distribute live match data for betting purposes (from the 2025-26 season);
• provide betting and streaming rights for all matches in the WOW Virtual Bundesliga (the DFL’s official esports competition); 
• expand the product and enhance the scope of Sportradar’s Virtual Sports Bundesliga;
• further combat…