FFF/act for sport: 50 amateur clubs selected for 2^nd edition of Uber Eats' shirt design programme

50 French amateur football clubs have been selected to design their shirts as part of the second edition of the "A nos couleurs" (In our colours) programme organised by Uber Eats with the support of the Fédération Française de Football, announced the food delivery application and subsidiary of the taxi application Uber, on 26/02/2024. The initiative is being rolled out by act for sport, while the Fuse agency is coordinating the scheme with Uber Eats.

These 50 winners "selected from over 5,100 clubs that applied to the call for entries launched on 08/01/2024 will be able to develop a shirt with a unique design that represents their identity and what is the source of their pride," said Uber Eats. Open to the FFF's 12,000 affiliated amateur clubs, this second edition of the programme received applications from 45% of them. The 50 winners "represent the whole of France and are equally split between men and women".

As part of this initiative, the selected clubs will take part in workshops dedicated to the design of their shirts, with the participation of a designer from the French agency…