Premier Padel (QSI): Red Bull signs "most significant sponsorship agreement in the sport's history"

Red Bull, a group specialised in the production and marketing of energy drinks, has become the main partner of the Premier Padel international circuit, launched in 2022 by the Qatari sovereign wealth fund Qatar Sports Investments (QSI), for four seasons (2024-2027), announced Premier Padel on 23/02/2024. The agreement was negotiated by London-based marketing agency Pitch International.

This strategic partnership "is the most significant broadcast, production and sponsorship agreement in the sport's history. It will accelerate Premier Padel's consumer offering and support the tour's strategy of growing the sport with new audiences around the world via Red Bull's world-class media and digital platform network across 130 countries," explained the circuit.

As part of the agreement:
• Live matches from Premier Padel tournaments will be available on the free Red Bull TV platform (TV and mobile app) in selected countries from the quarter-finals through to the final of each tournament. The Premier Padel YouTube channel will continue to broadcast live matches from rounds 1 to 3, free-to-air…