Agencies: partnership between Samba Digital & ScorePlay for an extended range of services

Samba Digital, a US-based marketing agency specialised in the sports industry founded in 2018, and ScorePlay, a media asset management and production platform also based in the US, have entered into a partnership on 27/02/2024.

As part of the collaboration, the two agencies will offer joint services. "Samba Digital, with its expansive expertise in digital marketing, community management, and fan engagement, complements ScorePlay's offerings by providing strategic insights and creative solutions to maximize digital audience development and international visibility," explained the two parties. "Together, the partnership will empower sports organisations to harness the full potential of their digital assets, enhancing fan experiences and engagement across multiple platforms."

"ScorePlay offers an AI-powered platform that simplifies the chaos of managing vast amounts of media. By automating tasks like tagging, categorising, and distributing digital assets ScorePlay enables sports organisations to focus on what matters most: creating engaging content and connecting with fans," added the…