Bundesliga: Reuter (e-commerce) main shirt sponsor of Borussia Mönchengladbach for 2024-2026

Reuter, a German furniture e-commerce platform, has become the main shirt sponsor of Borussia Mönchengladbach (Bundesliga) "until at least 2026," announced the club on 28/02/2024. The agreement includes an option to extend the contract by a further year, until the end of 2026-27.

The German group has been a partner of Borussia Mönchengladbach since 2011, and has enjoyed the status of co-sponsor (2^nd level) of the club since the 2015-16 season. As part of this new agreement, the brand will benefit from the status of main partner (1^st level) and becomes the 11^th main shirt sponsor in the club's history.

Reuter succeeds broker Flatex, Borussia Mönchengladbach's shirt sponsor for the 2020-2024 cycle, which paid the club €10m per season. Flatex announced on 14/05/2022 that it would be reducing its level of partnership for the 2024-2027 cycle by becoming a co-sponsor of the club.

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