Lega Serie A: renewal of agreement with ISG to display location-based advertising at matches

News Tank Football - Paris - News #316673 - Published on 28/02/24 at 16:20
©  D.R.
Extended agreement between ISG and Lega Serie A - ©  D.R.

Lega Serie A has renewed its agreement with British company ISG (Interregional Sports Group) for the display of geolocated virtual advertising at matches organised by the Italian governing body, announced following its general meeting on 26/02/2024. According to Italian media reports, the agreement will cover five seasons (2024-2029).

ISG has...

©  D.R.
Extended agreement between ISG and Lega Serie A - ©  D.R.

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