Borussia Dortmund: a "long-term" partnership with Legends (USA) to build a new e-commerce platform

Borussia Dortmund (Bundesliga) has entered into a long-term agreement with the American agency Legends in order to "build an innovative e-commerce platform," announced the club on 28/02/2024.

As part of this agreement, "Legends' global merchandise division will work closely with the BVB Merchandising, IT, and eCommerce teams to develop a more integrated, seamless international eCommerce experience with new and more comprehensive merchandise offerings for fans around the world to find their official Borussia Dortmund products," said the German club, which intends to foster "sustainable growth in all international markets for the online shop."

Borussia Dortmund has also entered into an agreement with the isotonic sports drinks brand Prime, founded by influencers by influencers Logan Paul (USA) and KSI (GBR), which became the club's official partner (4^th level) on 21/02/2024.