Borussia Dortmund: a "long-term" partnership with Legends (USA) to build a new e-commerce platform

Borussia Dortmund (Bundesliga) has entered into a long-term agreement with the American agency Legends in order to "build an innovative e-commerce platform," announced the club on 28/02/2024.

As part of this agreement, "Legends' global merchandise division will work closely with the BVB Merchandising, IT, and eCommerce teams to develop a more...