Tennis: strategic partnership between the ATP & the Saudi Arabian Public Investment Fund (PIF)

News Tank Football - Paris - News #316774 - Published on 29/02/24 at 13:40
©  ATP
Massimo Calvelli, CEO of the ATP and Kevin Foster, head of corporate affairs of PIF - ©  ATP

The Association of Tennis Professionals and the Saudi Arabian Public Investment Fund (PIF) have signed a "multi-year strategic partnership" on 28/02/2024. The Saudi sovereign wealth fund will become a "platinum partner", the second level in the ATP's sponsorship hierarchy.

As part of the agreement, the Saudi sovereign wealth fund will take over...

©  ATP
Massimo Calvelli, CEO of the ATP and Kevin Foster, head of corporate affairs of PIF - ©  ATP

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