Borussia Dortmund: "Important to open an office in the USA, our 3^rd target market" (Carsten Cramer)

"We felt confirmed that because of the offices in Shanghai (China) and Singapore, it's important, helpful and senseful to be physically present in the target markets where we want to increase our presence. Because of our positive experiences in Asia, we thought we should open a new office in the Americas, one of our three important and big target markets. There are so many touchpoints in the Americas that it was logical to open this office," said Carsten Cramer, member of the management board at Borussia Dortmund (Bundesliga), in charge of the sales, marketing and digitalisation departments, to News Tank Football on 29/02/2024.

"This NYC office opening (on 29/02/2024) happens two years before the 2026 World Cup in USA, Mexico and Canada… We want to create a momentum for both upcoming World Cups and build an even more long-term project. Whenever we open an office, it is something we do with a long term approach. You cannot collect money and a global reach in a week or in a month after opening an office. It is a clear commitment to the US market. But yes, it is motivated by the…