MLS: Quaker Oats breakfast food brand will remain the Chicago Fire shirt sponsor in 2015

The Quaker Oats breakfast food brand has extended as the shirt sponsor of the Chicago Fire (MLS, USA-CAN) for the 2015 season, revealed the US newspaper Chicago Sun Times on 17/01/2015. The duration of the contract extension is likely to be three seasons.

The Chicago-based company has been a partner of the franchise since the 2012 season. The annual amount is estimated at €2m. Quaker Oats is the second brand to have been the shirt sponsor in the history of the franchise, which made its debut as an expansion team during the 1998 MLS season.

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Quaker Oats

• Sector: breakfast food brand
  • PepsiCo
• Founded: 1877
• Headquarters: Chicago (Illinois, USA)
• Staff: 11,800 employees
• Turnover: €2.23bn (2013)
• Sponsorship: Chicago Fire (MLS)

Quaker Oats -

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