Women's football: "Sustained growth in attendance across women's leagues in Europe" (Two Circles)

"A promising trend across the top women's football leagues in Europe is indicating sustained growth, following a period of expansion," said Two Circles, a British agency specialised in sports marketing and data technology, in a study dedicated to the development of attendance figures at women's matches, published on 27/02/2024.

"A surge in attendance, initially sparked by the success of the 'Big Games' strategy applied by UEFA Women's European Championship finalists 2022 Germany and England, has solidified into a sustainable trajectory of progress:
• The Barclays Women’s Super League (WSL) in England has established itself as Europe's most attended league, boasting an average crowd per game of 7,308 - a testament to its robust year-on-year growth, evidenced by a remarkable 40% increase in attendance during the first half of the current season compared to the entirety of the 2022-23 season.
• Equally noteworthy is the Google Pixel Frauen-Bundesliga in Germany, which has witnessed a commendable 6% rise in average attendance per game in the first half of the 2023-24 season, reaching…