The sports equipment brand adidas launches the marketing campaign "There Will Be Haters"

The German sports equipment supplier adidas launched its new marketing campaign with a clip called "There Will Be Haters" on 19/01/2015.

The campaign, which features Luis Suarez (FC Barcelona) and three Real Madrid CF players, Gareth Bale, James Rodriguez and Karim Benzema, illustrates "the way the players feed off the hostility of critics to be even better," said adidas. The new models of the brand's football boots (f50 adizero, Predator, Nitrocharge, and 11Pro) are presented in the clip.

• The F50 adizero, Predator, Nitrocharge, and 11Pro models will all go on sale to the general public in the adidas stores and distributors of the brand on Tuesday 02/02/2015.