AC Monza: MSC Cruises & Simmenthal main partners until the end of the 2023-24 season

Simmenthal, a canned meat brand owned by the Italian retail group Bolton, has become a main partner of AC Monza (Serie A TIM) until the end of the 2023-24 season, announced the club on 02/03/2024.

The Italian group is a second-level partner in the Lombardy club's sponsorship hierarchy, alongside MSC Crociere (MSC Croisières or MSC Cruises), the cruise company of the MSC Group (shipping) based in Geneva (SUI), which has extended its agreement with AC Monza over the same period. The two parties have been linked since the 2022-23 season.

As part of their respective agreements, both groups will benefit from the same package: visibility on LED signage at the U-Power Stadium, on backdrops in the press room and in the mixed zone, as well as on billboards at the Luigi Berlusconi - Monzello training centre and on the club's website. In addition, "exclusive content and special activations will be organised on social networks," said AC Monza.

• MSC Crociere is committed to two other Serie A TIM clubs: the group has been the main partner (1^st level) and sleeve sponsor of AC Milan Activity…