Juventus FC: a limited edition tote bag to promote gender equality

Juventus FC (Serie A TIM) has teamed up with INDIVISA, a women's football community, to offer a limited edition tote bag bearing the message "More Women in Football" at a price of €15, announced the club on 08/03/2024.

"Once again this year, 2024, Juventus reaffirms its commitment to promoting gender equity on and off the pitch. Their (INDIVISA) - and our - goal is to help provide the new generations with the opportunity to recognise and express their true selves, so as to imagine a future in any sector they desire, overcoming every stereotype," explained the club.

The Turin club will donate all the profits generated by the online shop to the Libellula Foundation, with which it has been collaborating since 2022, and whose aim is to "promote and support an inclusive culture with activities aimed at fighting stereotypes, prejudice and harassment, and fostering empowerment. It also facilitates care projects supporting women coming out of situations of violence, promoting their reintegration into work, and helping hospital staff to recognise the signs of domestic violence, even those…