Paris Saint-Germain: opening of a store in Seoul, the club's 2^nd in the South Korean capital

Paris Saint-Germain (Ligue 1 Uber Eats) is opening a new store in Seoul (KOR) on 10/03/2024, its second in the South Korean capital after the one it opened in 2019, announced the club on 08/03/2024.

The three-storey outlet comprises a boutique, a café area and a VIP area on the top floor. A private inauguration evening, aimed at local influencers, is scheduled for 08/03/2024. Alongside the opening of the boutique, "a dedicated pop-up store for exclusive collections" will open on 09/03 in a local shopping centre.

"The opening of these spaces, including a large-scale store, responds to the increasing enthusiasm of South Korean supporters for Paris Saint-Germain. With the arrival of Kang-In Lee, Paris Saint-Germain has witnessed a rising interest from fans in South Korea, positioning the club as the 2^nd most followed football club in the country with over 24,000 subscribers on X. After France, South Korea is the second-highest country following Paris Saint-Germain's activities on YouTube this season. This momentum is also reflected in the increasing attendance at Parc des Princes: a…