Web3: agreement between Sportian & StadioPlus to develop new monetisation strategies

Sportian, a joint venture between LALIGA and digital transition consultancy Globant, and StadioPlus, a company specialised in gaming and Web3, have entered into a strategic partnership "to enrich both company's respective offerings and help sports organisations combine digital product creation, growth strategies, meta-experiences and the creation of branded virtual worlds," announced the two parties on 07/03/2024.

"Sportian's ecosystem of products and services is being used worldwide to design new fan engagement platforms, enhance team performance and accelerate the digital transformation of sports properties, accompanied by Globant's cutting-edge technologies, including the latest developments in data analysis and AI. It will now be able to add StadioPlus' expertise in Metaverse, gaming, web3 strategy and digital asset creation, helping athletes, leagues and sports brands to develop new monetisation models through these channels," explained Globant

StadioPlus notably works with LALIGA and FC Inter Milan (Serie A TIM) to develop their metaverse strategies, while Sportian provides…