Bundesliga: new location-based advertising technology tested by Bayer Leverkusen

News Tank Football - Paris - News #317952 - Published on 11/03/24 at 17:30
©  Bayer 04 Leverkusen
Pitchside LED panels at the BayArena - ©  Bayer 04 Leverkusen

Bayer 04 Leverkusen is the first Bundesliga club to receive permission from the Deutsche Fußball Liga to experiment with "parallel ads", a location-based advertising technology developed by the sports infrastructure, technology and media rights company TGI Sport, announced the club on 07/03/2024.

The technology "works with image frequencies...

©  Bayer 04 Leverkusen
Pitchside LED panels at the BayArena - ©  Bayer 04 Leverkusen

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