Decathlon: a new logo, simplified brand portfolio & new corporate strategy

News Tank Football - Paris - News #318082 - Published on 12/03/24 at 16:35
©  Decathlon
"The Orbit", Decathlon's new brand symbol unveiled on 12/03/2024 - ©  Decathlon

Decathlon has unveiled its new mission statement, "Move People Through the Wonders of Sport", as well as a new logo, visual identity and associated brand strategy, announced the "international, multi-specialist sports brand" on 12/03/2024.

This strategy is organised around four main areas:
• a business model based on sustainability, including a...

©  Decathlon
"The Orbit", Decathlon's new brand symbol unveiled on 12/03/2024 - ©  Decathlon

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode