Spain: best audience share in 2014 to Telecinco, La1 (TVE) gets its lowest score ever

The private free-TV channel Telecinco was the most watched channel in Spain in 2014, with average audience share (calculated over the entire day, for individuals aged four years and over) of 14.5%, says the annual report of Barlovento Comunicación, the Spanish consulting firm specialising in broadcasting, and published on 02/01/2015, in collaboration with Kantar Media.

Telecinco was ahead of the private free-TV channel Antena 3 (Atresmedia group) in 2014, which had a average audience share of 13.6% (up 0.2 points) and the public channel La1 (public audiovisual group TVE), which had an average audience share of 10%, its lowest score ever.

• Telecinco, owned by the Mediaset España broadcasting group, comprises 36 of the 50 best audiences in Spanish TV in 2014, including 22 football programmes, and 9 of the top 10 best audiences of the year with matches of the 2014 World Cup (in Brazil , from 12/06 to 13/07/2014).
• The channel improved its audience share by one point compared to 2013 (13.5%). It tops the list of TV channels in Spain for the third consecutive year.
• All pay channels…