Agencies: Two Circles acquires sports marketing content creation studio Let It Fly Media

UK marketing research agency Two Circles has acquired US sports marketing content creation studio Let It Fly Media, announced both parties on 13/03/2024.

"The move enhances Two Circles' global capabilities, supported by Let It Fly Media's expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles. This integration furthers Two Circles' fusion of content and data, enabling clients to more effectively drive value for brand partners and audiences. Let It Fly Media's skill in video creation dovetails with Two Circles' already industry-leading content strategy and insights services as well as production for social media and digital platforms," said the British agency.

"Founded in 2017, Let It Fly Media has offices in Kansas City and Miami and has distinguished itself with innovative content and strategic social media campaigns across sports, entertainment, and business sectors. As the creative force for clients like the College Football Playoff (NCAA), the Rose Bowl (annual American…