Juventus Women: TikTok becomes sleeve sponsor as part of an agreement to promote women's football

The social network TikTok Italia has become a sleeve sponsor of Juventus FC's women's team (Serie A Femminile eBay) from the 2023-24 season, as part of an agreement "to promote women's football in Italy and across the world," announced the Turin club on 19/03/2024. The duration of the partnership has not been communicated.

As part of the agreement, "Juventus Women will now have a dedicated profile on TikTok filled with content of our women's team. The Bianconeri global fanbase and the entire TikTok community will thus be able to enjoy exclusive content and unique experiences together with the team. The profile's content will be enriched by the constant involvement of a special team of native creators, who will be able to share behind-the-scenes moments with the community. And not only that: the special TikTok Corner in the heart of the Vinovo Training Centre (14km southwest of Turin) will be the setting for this all-new TikTok story," explained the club.

"Starting with the match on 30/03/2024 against ACF Fiorentina (kick-off at 14:00 CET), fans will see the CTA (call to action…