UK/Emirates FA Cup: Manchester United - Liverpool draws "biggest audience of the year" on ITV

Manchester United FC (Premier League) - Liverpool FC (Premier League), a quarter-final of the 2023-24 Emirates FA Cup (4-3 after extra time), posted a peak of 8.6 million viewers on the private free-TV channel ITV 1 in the United Kingdom, on Sunday 17/03/2024 (kick-off at 15:30 GMT, 16:30 CET), according to data from the audience measurement institute BARB (Broadcasters Audience Research Board) communicated by ITV.

This is "biggest television audience of the year across all channels" and "the biggest audience for an FA Cup Quarter-final since 2018," said the group.

The broadcasting rights to the Emirates FA Cup in the UK are held by the public broadcaster BBC and the private free-TV group ITV in the UK until 2024-25. The pay-TV bouquet TNT Sports (ex-BT Sport, Warner Bros. Discovery) recently acquired the rights to broadcast the Emirates FA Cup for the 2025-2029 cycle in this territory, on 15/02/2024.