Bayern Munich: club to visit fans in South Korea for first time as part of the Audi Summer Tour 2024

FC Bayern Munich (Bundesliga) is organising its first summer tour of South Korea as part of the Audi Summer Tour 2024, announced the club on 20/03/2024.

This tour is part of the "Coupang Play Series 2024" and will see the German champions play their first match at the World Cup Stadium in Seoul on a date and against an opponent "to be announced shortly". Coupang Play, the OTT platform of Coupang (a South Korean e-commerce company), has acquired the exclusive broadcasting rights to the Bundesliga in South Korea as part of a "multi-year agreement" from the 2024-25 season.

The Audi Summer Tour 2024 is the ninth since its creation in 2014. Two virtual editions were organised during the Covid-19 pandemic. In 2023, the Bavarian club visited Tokyo (Japan) and Singapore.

• "FC Bayern is enjoying a steady rise in popularity in South Korea, with a huge influx of new members from the region since the transfer of Minjae Kim last summer," said the club.

"Making new contacts and building relationships in order to get to know the country and the people of South Korea better" (M. Diederich, FC…