Equipment suppliers: Castore acquires Umbro's sponsorship portfolio in the UK via a sub-licence

Castore has entered into an agreement with GL Dameck, the distributor of Umbro, to sub-licence Umbro's marketing rights in the UK, Germany, Austria, Switzerland, Belgium, the Netherlands and Denmark, announced the British brand on 18/03/2024.

As part of the agreement, Castore will take over Umbro's football sponsorship portfolio in the UK and from the 2024-25 season will have "exclusive right to seek to work with Umbro's existing English Premier League team partnerships (five clubs), as well as English Football League clubs (three clubs) and Heart of Midlothian (cinch Premiership)," explained the brand, which itself has sponsorship contracts with three clubs in the English league, Rangers FC in the cinch Premiership and the Rugby Football Union (RFU) for the men's and women's XVs.

"The agreement also signifies our first step towards a brand segmentation strategy, enabling us to take a significant position in the UK and European elite sports markets. Our digital expertise and highly agile global supply chain provides a model that has allowed us to disrupt the traditional dominance of…