beIN SPORTS France: a new sound identity created with the agencies LAFOURMI & Phantom Punch

In collaboration with LAFOURMI (a creative agency dedicated to the sports industry) and Phantom Punch (a French music and sound design agency), beIN SPORTS France has created a new sound identity called "The Grand", announced the pay-TV group on 20/03/2024.

The new sound signature was devised in collaboration with Dutch producer Rob Jager. "This new sound territory will be used for beIN SPORTS advertising campaigns across all media, from television to radio and digital. The channel also plans to use the new sound on an ad hoc basis on its channels (trailers, programme jingles, etc.) and in its digital programmes (match highlights, podcasts, etc.)," said beIN SPORTS.

"Sport is a unique emotional experience and we wanted our sound identity to reflect this intensity and passion. We are convinced that this musical composition, the fruit of our fruitful collaboration with LAFOURMI, will become an inseparable part of the beIN SPORTS experience," said Isabelle Guérin, marketing director of the pay-TV group.

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