beIN SPORTS France: a new sound identity created with the agencies LAFOURMI & Phantom Punch

In collaboration with LAFOURMI (a creative agency dedicated to the sports industry) and Phantom Punch (a French music and sound design agency), beIN SPORTS France has created a new sound identity called "The Grand", announced the pay-TV group on 20/03/2024.

The new sound signature was devised in collaboration with Dutch producer Rob Jager. "This...