Germany: Mercedes-Benz acquires the naming rights of the World Berlin arena until 2034
Mercedes-Benz, the German automobile manufacturer, has acquired the naming rights of the World Berlin arena (14,500 seats) in Germany, which hosts the Eisbären Berlin hockey team and the Alba Berlin basketball team, until 2034, on 21/01/2015.
The enclosure will be called the Mercedes-Benz Arena Berlin from 01/07/2015. The German automaker...