LFP: McDonald's succeeds Uber Eats as title sponsor of Ligue 1 (2024-2027, €30m/year)

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has entered into a strategic partnership with the Ligue de Football Professionnel to become the title sponsor of Ligue 1 for "the next three seasons" (2024-2027), announced the governing body on 21/03/2024. The agreement covers the French league as well as the Trophée des Champions and eLigue 1, the LFP's official esports competition, News Tank has learned.

The name of the competition under the partnership has not been communicated by the League. The agreement is worth a total of €90m, representing a record €30m a year, according to press reports the same day. This amount is equivalent to that paid by EA Sports (video game publisher) to LALIGA to give its name to the two Spanish professional divisions (LALIGA EA Sports, LALIGA Hypermotion) from 2023-24.

• McDonald's succeeds the food delivery application Uber Eats, title partner of "Ligue 1 Uber Eats" and "eLigue 1 Uber Eats" for the 2021-2024 cycle. Uber Eats paid the LFP an average annual sum of €16m, half the amount committed by McDonald's.
• Uber Eats, for…